Client Overview
CBS Alberta is a premier contracting company serving Alberta’s construction industry. They provide comprehensive construction services including commercial builds, renovations, project management, and specialized contracting work across the province.
The Challenge
Despite their strong reputation in Alberta’s construction sector, CBS Alberta had limited online visibility. Potential clients searching for construction and contracting services were finding competitors first. The construction industry in Alberta is highly competitive, and without a strong digital presence, CBS Alberta was missing out on valuable leads.
Our SEO Strategy
Technical SEO: We rebuilt the site’s technical foundation with proper schema markup for construction services, improved page speed, and ensured mobile responsiveness for contractors checking the site from job sites.
Keyword Strategy: We targeted industry-specific keywords including construction-related terms, service-area keywords, and commercial contracting queries that decision-makers use when sourcing contractors.
Content Development: We created service pages highlighting specific capabilities, project showcases demonstrating expertise, and industry content that positions CBS Alberta as a thought leader.
Local SEO: We optimized their Google Business Profile, built citations across construction directories, and implemented location-based content for key Alberta markets.
Results Achieved
- 89 Ranking Keywords across construction and contracting search terms
- 342 Monthly Organic Searches driving qualified construction leads
- $95,000 Estimated Annual Traffic Value in high-intent commercial search traffic
The Takeaway
Construction companies often rely on word-of-mouth, but the modern buyer researches online first. A strong SEO presence ensures you’re found when project managers and property owners are sourcing contractors.
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