Client Overview
Cooper Roofing is a long-established roofing contractor serving Central Alberta for six decades. With generations of experience in residential and commercial roofing installations, repairs, and maintenance, Cooper Roofing has built a reputation as a trusted, dependable contractor in their region. However, like many traditional trades companies with established customer bases, they hadn’t prioritized online visibility—their business had been built primarily through reputation, referrals, and long-standing community relationships.
The Challenge
Despite 60 years of proven excellence, Cooper Roofing faced a modern problem: when homeowners and property managers searched for roofing contractors online, Cooper Roofing wasn’t appearing in results. Younger homeowners especially rely on Google searches when evaluating contractors. The company was missing opportunities from people actively searching for roofing services, watching less-experienced competitors with better SEO capture leads. This created an opportunity—establishing strong online visibility could dramatically expand their business without changing their service quality.
Our SEO Strategy
For established contractors with strong reputations but minimal online presence, SEO requires leveraging their experience while optimizing for modern search behavior:
Service Page Optimization: We created detailed pages for Cooper Roofing’s key services—residential roof installations, commercial roofing solutions, roof repairs, and maintenance plans. Each page targets specific keywords like “roofing contractor Central Alberta,” “residential roofer,” and “commercial roof repair.”
Trust & Longevity Content: A 60-year operating history is a major asset in construction. We developed content highlighting their experience, successful projects, family heritage in the business, and local community presence. Homeowners choose roofers based on trust—this content builds that trust.
Service Area Targeting: We optimized for Cooper Roofing’s entire service territory within Central Alberta, including specific towns and regions where they work. This ensured visibility across their full market.
Local SEO Fundamentals: We optimized their Google Business Profile, ensured NAP consistency across directories, secured local citations from Alberta business directories, and built a local citation profile.
Review Management: We implemented a strategy to encourage satisfied customers to leave reviews on Google and other platforms, building social proof that influences both rankings and customer decisions.
Results Achieved
Cooper Roofing’s focused local SEO campaign delivered meaningful results:
- 37 Ranking Keywords: In the roofing industry, quality of keywords matters more than pure quantity. These 37 keywords target high-intent searches from homeowners and businesses actively seeking roofing services.
- 167 Monthly Organic Visitors: Each month, 167 people find Cooper Roofing through organic search—potential customers ready to hire a roofing contractor.
- $37,000 Estimated Annual Traffic Value: The monthly organic traffic represents approximately $37,000 in estimated annual value based on roofing project values and conversion rates in their market.
More importantly, Cooper Roofing now appears to customers at the moment they’re searching for roofing solutions, positioning them competitively against much larger national chains.
The Takeaway
Long-established businesses often hesitate to embrace digital marketing, assuming their reputation is enough. Cooper Roofing’s success demonstrates that regardless of how long you’ve been in business or how strong your referral network, establishing online visibility can unlock significant new business. Today’s customers search online—and if you’re not visible, they’ll hire your competitors.
Your Reputation Deserves Online Visibility
If you’re an established trade or construction business that’s built success through referrals and reputation, it’s time to capture customers searching online. Guru SEO specializes in helping established contractors and tradespeople dominate their local search results.
Contact Guru SEO for a free local SEO consultation for your trades business.
Want results like these for your business? Our Red Deer SEO team delivers proven results for Canadian businesses. Contact Guru SEO for a free consultation.
