Crypto SEO 101: How To Start

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If you’re looking to start crypto SEO, you’ve come to the right place. In this blog post, we will go over the basics of crypto search engine optimization and how you can start implementing it into your own website. We’ll also discuss some tips and tricks that will help you improve your search engine rankings and get more traffic to your site. So, let’s get started

Blockchain and SEO

In the blockchain and crypto realms, crypto SEO is a combination of optimization tactics and crypto marketing. It’s all about attracting your crypto brand’s target audience through searches connected to these domains. Consider crypto wallets, exchanges, and altcoins.

Your target audience should be able to find you using appropriate keywords if your brand focuses on these crypto themes. If you Google “crypto trading,” for example, you’ll discover Binance among the first five results. This clearly demonstrates how Binance’s website is optimized for that and other related keywords such as “crypto exchange,” “crypto trading,” and so on.

Simply defined, the goal of bitcoin SEO is to optimize your website so that it appears at the top of the search engine ranking for relevant keywords and optimizing search engine crawl. But why is SEO so crucial in this industry? What is the best way to collect SEO statistics for your website? What are some of the advantages of SEO? Let’s see what we can find out together.

Types of SEO

In general, there are three types of SEO: on-page SEO, off-page SEO, and technical SEO.

On-Page SEO

On-page crypto SEO is all about optimizing your website’s content and code so that it is relevant to the keywords you want to rank for. This includes things like title tags, meta descriptions, header tags, images, and more.

Off-Page SEO

Off-page crypto SEO is all about building links from other websites back to yours. This helps improve your website’s authority in the eyes of Google and other search engines. The most common ways to build links are through guest blogging, directory submissions, social media posts, and forum comments.

Technical SEO

Technical crypto SEO is all about optimizing your website’s code and structure so that it is easy for search engines to crawl and index your site. This includes things like sitemaps, robots.txt, 301 redirects, and more.

Why is SEO Needed in Crypto?

What good is your crypto brand if your target audience can’t locate it and hence can’t go to your website? The fundamental goal of SEO is to increase traffic to your website by ranking well on search engine results pages. As previously said, more traffic equals more revenue. SEO not only improves your website’s search engine rankings but also improves its visibility.

The goal of crypto branding is to raise awareness. If your website isn’t optimized, it’s likely that it won’t appeal to your target audience. It’s all about giving your target audience all the information they need to connect with your crypto brand.

As a result, concentrating on a good SEO strategy is a must if you want to increase traffic to your website and meet your business objectives. These are just a few of the reasons why SEO is so important in the bitcoin market. As a result, if you want your crypto brand to be successful, you can’t ignore SEO.

How Does a Website Check SEO?

The third law, an absolute one, is that every action has an equal and opposite response. If you implement the greatest SEO tactics for your website, your rankings will undoubtedly improve. Following that, the results will be examined. Here’s where SEO checkers and website analysis tools come in handy.

These tools may provide you with the information you need to correct any SEO mistakes, track off-site operations like backlink development, identify areas for improvement, and more. SEMRush, Google Search Console, and MonsterInsights are some of the most popular analytics solutions. Because SEO is a never-ending process, you’ll need these tools to maintain your search engine rankings.

Benefits of SEO

Following are some benefits of SEO for crypto:

A well-optimized website can continue to generate organic traffic for a long time. This is due to the fact that search engine rankings are natural, and you won’t have to pay for adverts. As a result, if you use SEO correctly, you may create a lot of visitors for free.

While organic ranks lag behind PPC advertisements, the initial Google SERP results can generate a significant quantity of traffic. According to research, more than 70% of Google queries result in organic clicks on the first SERP. This simply implies that if your website shows on the first SERP for relevant crypto keywords, your chances of attracting your target audience will rise dramatically.

While SEO may not be a popular marketing strategy in the crypto world, this is not the case in other industries. More than 60% of marketers say that improving their online presence and SEO is their top goal. Because few participants in the crypto sphere focus on SEO, you may significantly improve your chances of remaining ahead if you continue to optimize your website.

Starting with Crypto SEO

Following are some tips that will help you get started with crypto SEO:


The backbone of SEO is keywords. To put it another way, without keywords, search engines would not be what they are today. When you come across anything intriguing in life, you want to learn more about it. What method do you use to obtain the information? Keywords are the terms or phrases you use to look for them on search engines and for link building.

When you use the proper terms in a search, search engines like Google will show you all of the relevant results. This is why keywords are such an important aspect of SEO, and you must deliberately incorporate relevant keywords in your website in order for it to rank for them. The NFT marketplace sample above encapsulates everything.

The three categories of keywords are primary, secondary, and additional or long-tail keywords. The primary keywords are those you wish to rank for, such as “crypto SEO,” “blockchain SEO,” and so on.

Secondary synonyms for primary terms include “SEO for crypto,” “SEO in blockchain,” and so on. Long-tail keywords, often known as “additional keywords,” are phrases like “what is SEO for crypto.” If you want to rank well, you must use such keywords throughout your website. All of these keywords are used by people to find relevant information. Using these keywords on your website alone, however, will not suffice. You must also respond to the question of your target audience.

Search Intent

The goal of each search query is essentially the users or search intent. The primary goal of search engines is to fulfill user or search intent. Google provides searchers with appropriate results based on their search queries or keywords. The phrase “buy NFT,” for example, will bring up markets where you may buy, sell, and create NFTs.

However, if you Google “what is NFT,” you’ll find blogs and news stories that clarify what NFTs are. Both inquiries have a fundamentally different search or user intent. The one fulfills the want to buy, while the second strives to satisfy the need to learn. The overall goal is to comprehend search or user intent and tailor website content accordingly.

If your website fails to meet this intent, it is unlikely to rank at all, much less on the first SERP. One of the most crucial parts of keyword research and SEO, in general, is this. As a result, it’s critical that you disclose all necessary information about the target keywords to your target audience, as they’ll need it to connect with your brand.

You now understand the significance of keywords and search intent. As a result, it is time to look at various tools that might assist you with keyword research.

Keyword Research Tools

Keyword research tools provide data on search traffic, keyword difficulty, volume, potential competition, and keywords. Using these tools will help you save a lot of time and work when doing keyword analysis. The information provided by these tools might assist you in identifying keywords that your target audience is looking for. Following are some of the most popular keyword research tools that are commonly used:


Now that you’ve learned the basics of crypto SEO and search engine result pages, it’s time to start implementing these concepts on your website. If you do it correctly, you’ll be able to rank higher in search engine results pages and attract quality crypto SEO traffic. Just remember to focus on keywords and search intent, and you’ll be well on your way to success.

To learn more about crypto SEO and digital marketing, visit our website.

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Jesse Tutt

Jesse has over 16 years of digital marketing experience and is the Founder and CEO of Guru SEO and Web Design Services. Jesse is a international speaker, renowned entrepreneur and web design and SEO expert.