Cryptocurrency industries are continuing to grow at an aggressive rate. This 2022 Cryptocurrency SEO Guide is designed to help business owners in the blockchain and cryptocurrency field reduce costs by ranking organically using search engine optimization (SEO).
This Cryptocurrency SEO Guide helps cryptocurrency / crypto companies to acquire more traffic, attract new clients, drive-in sales and referrals to the company’s sites and expand their operations.
Without search engine optimization, businesses can’t reach their peak. Search engine optimization is one the most impressive and effective kinds of marketing available to crypto ventures. Crypto companies need to ensure that SEO is included in their digital marketing plan.
The web is over-saturated and SEO for crypto can be scary for newcomers in the field. However, by putting in the necessary time and resources, you can improve your search engine rankings by doing your SEO right. SEO helps crypto businesses to gain the trust of search engines and it is finely tuned to their target audience.
In this article, you will learn about blockchain and cryptocurrency SEO, why you need SEO for your crypto-related business, common SEO mistakes made by blockchain and crypto businesses, and much more. Read to the end to learn about the SEO strategy guide that will help you generate sufficient organic traffic and improve your search engine result page (SERP) ranking.
Cryptocurrency SEO involves optimizing your online presence to attract targeted traffic to your website from searches related to digital currency. Cryptocurrency SEO is coined from two words: cryptocurrency (broker, currency, wallet, seller or any digital currency) and SEO (digital marketing and optimization strategies).
Crypto SEO involves traditional SEO practices but takes into account specialized keywords that relate to the blockchain and crypto community.
Cryptocurrency SEO helps you to get more organic traffic within the cryptocurrency niche. As the blockchain and cryptocurrency space continues to grow, SEO enables businesses in this industry to increase their website organic rankings, visibility and traffic volumes.
SEO for blockchain and cryptocurrency ensures a greater return on investment (ROI) for your crypto businesses. Although SEO for cryptocurrency and blockchain might sound like a huge task, it is a very important part of the overall digital marketing strategy that you shouldn’t ignore.
SEO for crypto and blockchain industries is a cost-effective way of attracting relevant traffic to your website. There is a unique opportunity for effective marketing in the cryptocurrency and blockchain industry in terms of evolving technologies and high market volatility.
An effective SEO strategy can build trust and increase transparency which in turn helps to verify your business as an authoritative figure in the crypto space.
Currently, promoting cryptocurrency websites has limitations. There were extensive bans on digital cryptocurrency adverts in 2018 due to the fact that the industry has been associated with misleading practices. This makes organic SEO and ranking on search engine result pages (SERP) more important.
The best way to rectify the negative impact of paid ads ban on all digital advertising channels is to use SEO for your cryptocurrency business. Therefore blockchain and crypto organizations need to invest in SEO.
An effective SEO blueprint will rank your cryptocurrency site at the top of search engine result pages and increase organic SEO traffic for crypto-related keywords and phrases. High-quality traffic results in quality leads and attracts more clients, which boosts the profitability of your crypto business and ultimately increases generated revenue.
The only way to overcome the crypto ban within online advertising is to make use of blockchain SEO strategies within the digital marketing scheme. SEO seems to be massively underutilized by crypto business agencies globally.
It is however highly advised for every blockchain and crypto marketing team to spend some time on SEO-related activities. SEO is one of the most cost-effective ways to increase traffic and awareness of your crypto website. It helps you to work smarter and not harder.
An effective SEO strategy will improve your organic traffic for crypto keywords and also rank your crypto websites high in SERP. And in times when there are more and more traders, platforms, NFT games, and all sorts of crypto-related services, being easy to find online is a crucial first step.
Having the right SEO strategy will bring quality traffic to your websites. The basics needed to help you reach and overcome your cryptocurrency website’s organic traffic, search engine ranking, sales, and return on investments (ROI) goals include crypto-keyword research, technical SEO, link building, content optimization, and analytics.
On-site SEO accounts for 30% of Google’s ranking factors. It boosts every detail on your website, from page load speed to website audit, meta tag optimization, and internal linking.
A top-notch on-site SEO for your website is important for achieving high search engine rankings. On-site SEO involves determining the right keywords that will attract new clients, and critically optimizing your website to its full potential.
The foundation for any successful cryptocurrency SEO strategy is to understand the keywords your target audience uses when searching online for your services or products. The first step is to understand your customers and the types of words they use to search for your business. Keyword research is important in creating an effective and efficient SEO strategy.
It often takes place in the early stages of your cryptocurrency website and campaign development. Keyword research helps to drive quality crypto SEO traffic, analyze content production and optimize cryptocurrency webpages. Finding the right keywords and tactically incorporating them is vital to the success of your SEO process.
When carrying out keyword research, you will want to find keywords relevant to the cryptocurrency market within the niche you operate. Gather several keywords, find high volume, low-competition keywords and infuse them in your campaigns.
There are keyword research tools that will assist you in selecting appropriate keywords to include in your website content. Some of these include Ahrefs, Ubersuggest and SEMrush. When conducting keyword research, the following are the most important things to consider:
Focus Keywords: These are keywords or phrases you want your crypto web pages to be found for when they search for them on Google or other search engines. Examples of crypto focus keywords include “Bitcoin”, “blockchain” or “Ethereum”.
Long-tail keywords: Long-tail keywords are longer and more specific keywords phrases for a particular niche. Long-tail keywords get less search traffic but have higher conversion values.
Examples of long-tail keywords include “best digital currency mining software”, “best crypto wallet”. Long-tail keywords are much more difficult to rank for. It is however easier to rank for long-tail keywords if they are longer and more precise as there is less competition.
When incorporating these keywords into your website structure to boost your crypto website organic traffic, avoid stuffing keywords into your content. The greater the amount of value you provide to users, the higher your ranking will be on search engine page results.
This strategy gives you first-hand knowledge of your competitors. Competitive research involves researching the content and other elements of the content, like links and keywords a competitor used. Researching your competitor involves SEO keyword competition analysis, competitor backlink analysis, keyword gap analysis, and top content analysis.
Competitive research helps you to distinguish your competitor’s strengths and weaknesses. This will help you to determine how to tweak your SEO process for improved website performance.
Competitive research helps you to determine who your actual SEO competitor is, what their target keywords are, and what you can do to soar above the competition.
Content Optimization Optimized contents play a major role in search engine rankings. While click-bait articles have grown popular, consumers have grown knowledgeable to identify sketchy cryptocurrency SEO tactics. An effective SEO strategy will include a content strategy that focuses on crafting original, in-depth, and quality content.
Quality content will boost your online presence by attracting more customers and increasing user engagement. While keyword research helps to boost your rankings, creating quality content and incorporating the keywords you gathered will help match your website with SEO crypto and blockchain keywords searches on Google and other search engines.
There is a probability to delve into cryptocurrency SEO techniques when talking about content. Although it is important, there is no need to follow technicalities if your content does not align with the readers’ intent. There is a need to ensure your content meets the needs of their readers.
Although cryptocurrency content is a bit technical, you need to create contents that are simple and logical. Newbies in the crypto niche should easily understand the content on your website. Your crypto website contents are required to include relevant keywords related to the products or services you render.
The main point of content optimization is to match content according to the buyers’ intent. And while your website content should be optimized for cryptocurrency SEO, it should correlate with a certain point of the sales funnel. It should also have a strong call to action.
Your content will be useless if it is optimized for crypto and blockchain SEO but does not address the readers’ intent. Search engine entries can be grouped into three types.
Your website and server optimization are essential for SEO success. The performance and coding of your website is a significant part of online optimization. Search engines prioritize websites that meet their approved technicalities such as secure connection, responsive design and a fast loading time.
A website performance testing tool provided by Google allows you to examine how well your website performs. Optimizing the technical aspects of your crypto website will increase your ranking on Google.
Eliminating bugs from your websites will benefit your search engine ranking. Also providing a better user experience will prevent visitors from abandoning your websites.
A cryptocurrency website has more technical features when compared to a regular website. So you’ll need to employ the services of an SEO company with substantial knowledge in crypto SEO.
The technical part of SEO is hugely important as it represents the basis of top-class user experience (UX). Good UX not only drives your search ranking but also helps you retain your website visitors or even turn them into customers.
Let’s start with on-page (or ”on-site”) SEO. On-page optimization is a broad strategy that deals with many different aspects of your website’s content, appearance, and user-friendliness.
In opposition, off-page SEO is supposed to boost your rankings by off-site activities, such as link building or social media marketing.
There are numerous important on-page SEO factors that every crypto business owner should consider. Here are some of them:
A big part of on-page SEO efforts aims to improve your content. It’s not enough for your content to be readable and informative, although that’s a great start.
It probably means that once users come across your page, they will spend some time there, which sends positive signals to search engines about the relevance of your content and the quality of the user experience (UX) you provide.
But you need to go beyond that and make content readable not only for humans but for search engine bots as well. This tactic will make your page(s) visible and bring new visitors to your website, and then you can engage these visitors with actual high-quality, helpful content.
This step is crucial, as no amount of great content on your website will be able to do any good if nobody can find it in the first place. And in growing, competitive sectors such as cryptocurrencies, getting any visibility can be very difficult. So how does cryptocurrency SEO help you reach people?
Let’s start with the basics. Search engine bots (or “crawlers”, or “spiders”, or simply “bots”) lurk around your pages regularly, trying to understand their meaning and their structure.
So you need to direct these bots to the most important elements on the page by using specific tags. In the case of titles, headings, and subheadings, these are called title tags and H tags.
Crawlers won’t assume that a page element or a phrase is important just because it’s written in large font or because it’s positioned front and center. That’s why you need to emphasize that in your code.
Thanks to the H1 (and H2, H3…) tags the crawler will understand that these phrases represent headings and it will easily identify the main topic of the article as well as get a good idea about the structure and the hierarchy of subtitles and subtopics.
Here are a few best practices for titles and subtitles to improve your SEO:
SEO parameters used for ranking pages are basically all about providing a quality user experience. And reading huge blocks of text uninterrupted with any visual content can be a bit monotonous and tiresome.
Adding an image to your post increases engagement and the time users spend on your site. That’s why visual elements are vital. First of all, people are 94% more inclined to view content with photos than plain text.
Secondly, 27% of all searches across 10 major search platforms are image searches and you don’t want to miss out on that opportunity to gain exposure. Infographics and especially videos also perform very well and improve a number of crucial on-site metrics.
Optimizing images for search engines has two important aspects – formatting them the right way so they don’t slow down your page and adding relevant metadata that can be understood by bots.
As for the former, you just need to keep your images light and compressed so they won’t affect page loading speed. Speed is a very important UX factor and can seriously hurt your cryptocurrency website’s SEO efforts.
And as for adding relevant metadata, just make sure you add a descriptive file name (so IMG_1193 is absolutely out of the question) and a specific and detailed alt text that will help crawlers “see” what exactly is in the image.
For instance, if you’re describing a picture of a black dog, alt text “animal” or “Buddy” is just a bad idea. However, “black dog with short hair jumping on a man” or “happy black Rottweiler playing with his owner” is much more searchable and makes more sense. Always try to be as informative and specific as possible.
Meta descriptions are another way of helping Google’s algorithm, as well as users, understand what your page is about. It’s that tiny piece of content that appears just below the page title in the search results.
These need to be short, succinct, engaging, and should, most importantly, tell what the article is about or tease the users to find out more about themselves by clicking on the link.
A good meta description can do wonders for your CTR. Just keep it simple and have in mind that Google cuts them off after 155-160 characters, so ideally, that should be your upper limit.
In order to make your content as structured as possible, you should use schema markup. It’s basically lines of code you add to the text that help Google recognize pages or parts of content that carry some sort of special information.
For instance, you can indicate that the page is about an event or a product, or you can suggest that a certain part of your article contains questions or listicles.
Now, this is hugely important as Google uses this methodology to single out featured snippets. These snippets are sometimes referred to as a zero-position result as they noticeably stand out from all the other first-page results.
Featured snippets can help you boost your traffic significantly and improve page authority. Using FAQ or how-to schema in your educational content can make it much more visible and easier to find.
There are already many cryptocurrency-based websites publishing their educational content, so you need to use all the available tools to gain a competitive edge. Using markup schema is a great way to do it.
In 2020, more than 54% of all online traffic worldwide was driven by mobile devices. Of course, the growth of mobile traffic is a trend that shows no signs of slowing down, so it will become more important to offer a flawless mobile experience to your visitors.
The crypto industry demands you to be agile, adapt rapidly to new circumstances, and act quickly. Crypto traders have to be like this regardless of the time and place, so it’s hard to imagine a trader that doesn’t use their mobile phone to do business or read news about the crypto industry.
All this means that if your website is poorly designed for mobile, users won’t have much patience with it. Your bounce rate will skyrocket, the time that users spend on your site will plunge, and all this sends very bad signals to Google.
In fact, as much as 73% of web designers believe that the top reason why people leave websites is non-responsive design. So make sure that the design of your website is responsive and that everything looks and reads well on a mobile screen.
Of course, there are other important design features that will affect your SEO. Now, Google definitely won’t judge the aesthetics of your website, but some people will leave because of that – for example, 21% of consumers say they will leave a site just because of “outlandish” colors. Again, this points to UX problems on your website and search engines will find a way to penalize this.
The most important consequence of bad design, however, is poor functionality. Above all, this goes for page loading speed.
There are many statistics proving just how vital it is to have a fast website. In an era where every second counts, especially in the crypto market, you can’t let your visitors wait for the page to load.
Because they won’t. As for Google, their algorithm will notice people leaving your website quickly – which will be taken as a bad indicator – and penalize you separately since page loading speed is an important ranking factor in itself.
So it’s double trouble for website owners who aren’t able to speed their websites up. But the solution can be quite simple sometimes.
First of all – check your hosting. Some free hosting services are free for a good reason. Avoid shady shared hosting providers as they often can’t support your website appropriately, especially if it starts growing.
The other thing you can do is make your website “lighter”. Very often, the reason for slow loading speed is that the website was developed carelessly and unprofessionally.
Sometimes, the problem is a bit simpler and stems from poor image optimization. Uncompressed images can be huge and take seconds to load. And if you have several of them per page (as you should), well… do the math.
Just replace them or resize them and you could see a big difference. It’s either that or paying much more money for the hosting services.
To boost the SEO of your cryptocurrency website it’s crucial to use the benefits of both internal and external linking.
As for the external links, a couple of links to highly relevant websites in your article will suggest to Google what the article is about and that you use legitimate sources in your research. This tactic isn’t all-powerful but it can give you a little push towards the top rankings.
Internal links are more important. Crawlers use them to find their way around your site easier and to make sure they’ve indexed every page on your website. Links create “corridors” between pages used by the bots to get to know your website better.
Also, there’s a more direct way internal links boost your rankings. Namely, every time a high domain authority website links to one of your pages, Google will see that as a positive signal and proof of your trustworthiness.
This is called backlinking and we’ll get to that later in the article. Now, you can do the same thing with one of your own high-authority pages.
Linking from this page to a lower-ranked page can help the latter inherit some credibility. Building a network of these links can make this “link juice” flow in all directions between pages and help you rank for important search phrases.
Finally, while we’re speaking of links, make sure your URL is optimized as well. URL structure should always reflect the hierarchy of the website instead of just containing random numbers and letters.
Furthermore, it shouldn’t be longer than 4-5 words and it ought to include keywords and other important phrases to further help crawlers to get to know the page in question.
Some other UX tips to improve the SEO of your cryptocurrency website:
Another very important aspect of content optimization is keyword analysis.
In order to get the most out of your content, you need to know which exact phrases people are searching for. Then you can build your content strategy around chosen popular crypto-related keywords and topics.
Keywords represent one of the basic methods used by Google to rank pages. Speaking in the simplest possible terms, the search engine takes a search query and matches it up against your content, looking for the very words used in the search query.
If there’s a match and the bot finds the desired terms in one of your pages, that page might just get ranked, depending on how credible and how SEO-friendly it is already.
For instance, if someone types in “crypto wallet” and you happen to have it mentioned on a page, Google might list you among their search results.
Of course, getting the page to the actual top spots in the search demands much more optimization efforts than merely mentioning the keywords in your article, but starting with a solid keyword strategy is an absolute must. Let’s see how it’s done.
A good way to start is to find out which phrases you’re already ranking for. You can do that using various digital tools. These can either be website analytic tools or keyword research tools or, even better, a more general search optimization tool that offers both of these features (plus many more) and could help you with multiple aspects of SEO for your crypto website.
So you choose a tool, check your traffic sources, find out which keywords bring the most people to your website, and then try building on this. Focus on optimizing pages with these keywords and getting them as highly ranked as possible to increase exposure.
A good SEO tool will help you with the strategic placement of more keywords that will further enhance the content. Of course, it can also analyze and help with numerous other on-site and off-site SEO details.
You can gain a lot of useful knowledge from this part of the research. You’ll learn what interests people the most about the crypto market or what they like the most about your product or service. This valuable user feedback should affect not only your SEO but also your marketing strategy and product development.
Finally, you’ll also be able to identify your weak points. If you’re not ranked for any terms related to your unique selling proposition (USP) or your premium product or other terms you find crucial for your business, you’ll want to change that as soon as possible. Here’s how you can determine key phrases that can help you optimize your most promising pages.
So now it’s time to explore more keywords that can boost your rankings. And in order to find the most valuable search phrases, you’ll need to use SEO tools extensively.
Also, to create a full-fledged keyword strategy, you need to have some kind of a content strategy already in place. This content strategy will surely be later influenced by your choice of keywords, but you need to have a good general idea about what you’ll be doing with your content.
Usually, the best bet is providing educational, engaging content related to crypto business that can attract people to your website, and if there’s enough of this content, maybe even persuade them to come back.
Now, these educational articles should be written with keywords in mind. Tools can help you in various ways here. Most importantly, for any keyword, the SEO tool will tell you its volume and difficulty. Keyword volume is simply the number of times a certain phrase was searched over a specific time period (let’s say a week or a month).
Keyword difficulty, on the other hand, expresses, unsurprisingly, how difficult it is to rank for a particular search phrase. In essence, it tells you how much work you need to do in order to beat the competition for that phrase for one of the top spots.
Here, you should find a balance. Ideally, you’d want to rank for large-volume keywords, but sometimes you’ll just waste your money to see no results since you can’t really compete with large brands that have huge digital marketing budgets and resources.
At first, try going for less popular or mid-volume queries you can realistically rank for, and then try gradually building up your reputation before turning towards some really competitive keywords.
Another great way to boost your keyword strategy is to use long-tail keywords. For example, you take a regular search term, such as “cryptocurrency”, and you add more terms to make it more specific, for instance, “cryptocurrency mining for beginners” or “how to pay taxes on cryptocurrency income in Canada”.
Obviously, long-tail keywords will have a much lower search volume but also much less competition. Furthermore, the users searching for such specific terms usually know exactly what they want to read, and if you offer them just that, there’s a great chance they’ll end up visiting your page.
That’s why long-tail phrases usually have a higher CTR and bring more qualified leads than regular phrases, and any advanced tool can generate a ton of these for you based on your targeted short-tail keywords.
Users with highly specific queries can be very valuable, both as visitors who consume your content (if your content is specific enough to meet their needs) and as potential customers in the long run.
There’s one more crucial thing to keep in mind. Google’s algorithm is constantly evolving. And because of how it evolved in the last few years, now it uses more contextual analysis than ever before.
What does that mean?
It means that it’s not enough to just stuff your page with certain keywords, wait for the crawler to get fascinated by this, and enjoy your first place in the rankings. Today, Google is much better at understanding natural language, which puts focus not necessarily on the terms in the query but on what they mean.
In other words, this puts focus on user intent. So you’ll need to understand that intent and answer it, rather than just replicate the same words the searchers often use.
For instance, if you type in “the best NFT marketplace”, you usually don’t expect a detailed article about the best actual marketplace, but instead, you expect a list of the really good ones with short descriptions that can help you choose the best one for you. Or if you ask “where can I buy XRP”, you don’t want to see a page that merely poses that question, but the one that actually answers it.
Google’s algorithm recognizes this and favors pages that understand user intent correctly. However, this doesn’t mean you should give up on using the exact keywords you expect people to search, but that it’s simply not enough sometimes.
Keywords do help you get noticed, but in order to get to the top few results, you’ll need to pay attention to user intent as well. In general, keyword research uncovers what people search for and why they do it.
The benefits of this analysis go beyond the field of SEO. Thorough, well-executed keyword research can inform your decisions about your content strategy, product development, as well as some other, more general business decisions.
Off-site SEO is crucial to the success of your crypto website. It provides a critical component that many organizations tend to overlook while developing their SEO strategy. Off-site SEO is concerned with link building and social media engagement.
Link building is valuable in the crypto niche filled with dubious get-rich-quick schemes. It helps to build credibility and authority which are important factors for search engine rankings.
Link building is getting other websites to link back to your website. It is one of the more traditional SEO methods in digital marketing. Building links to your crypto website might be a time-consuming part of an SEO strategy because it takes time.
The first thing you need to know is that not all links are equal. A link from a high authority site, like Bloomberg, has a greater impact than a link from a new website. Also, in order to receive referral traffic, you need to build relationships with other websites, brands, thought leaders, bloggers, and businesses.
One of the most effective ways to achieve a strong backlink profile is to create high-quality content that inspires others to share. You can evaluate your competitor’s backlink profiles to determine their link sources. Another way is to build relationships with key influencers in your niche to earn links. You can also get high authority platforms to syndicate your content.
Backlinking helps Google to reward your website with a higher ranking. You can reach out to a professional SEO agency to assist with this SEO technique. They have the necessary resources to analyze which platforms best provide the highest cryptocurrency SEO rankings.
Google modified its algorithm to benefit web pages that receive social engagement. Developing a quality social media strategy that complements your search engine optimization will profit your SEO process. Social media engagement and SEO complement each other.
You can integrate your search engine optimization strategy with your social media strategy if it is properly optimized. This will complement each other and result in a positive feedback loop for your brand. Social media helps to produce traffic and enhance engaging volumes.
A highly involved audience is an asset and boosts your online visibility through shares and attention. You should encourage your users to broadcast content on your platforms to better enhance your engagement.
Analytics is used to monitor and evaluate the progress of your effective digital marketing campaigns. It is impossible for you to determine which SEO strategy and crypto website content is performing well.
Analytics helps you to determine which channel generates the best engagement, what type of content generates the highest traffic, and whether your website is ranked high in SERP. With data obtained from the analysis of your SEO strategy, you can make informed decisions about your strategy and budget.
You can make changes and improve the contents on your crypto sites to make your website rank higher and get more sales or improve the page load speed.
There are several technical elements that can make or break your company’s website success with organic search. There is good SEO and there is average SEO for your website.
Constructing the right website is more than just understanding and excelling at the industry in blockchain and crypto. Knowing what to avoid in your SEO process will help in making your SEO strategy effective. The following are common mistakes that you should avoid around crypto SEO.
Not using CMS platforms Several web developers do not run their blockchain projects or services using content management systems (CMS) web solutions such as Joomla, WordPress, or Drupal. Many Web3 developers are not comfortable using web 2.0 technologies. Therefore, creating a custom-built HTML website requires the aid of front-end designers to further implement minor changes. However, A CMS lessens this trouble and allows changes to be made quickly to your website. All of these have great advantages for your SEO process.
Ignoring Blogging Blogging is one of the important factors needed for improving your SEO and ignoring it can be a dangerous mistake. Blogging helps to improve the quality of your cryptocurrency SEO by authenticating your website as a reliable source of information for your customers. It helps to connect your crypto company with its target audience. Blogging is also a way to keep your website up to date. Releasing new content regularly on your website shows search engines that your website is active and saturated with new content. Search engines can be demanding at times, and will not offer outdated websites to searchers. Therefore, when you publish new content regularly and optimize your blog, it helps to increase your visibility by providing search engine algorithms with the reason to index your website more frequently.
Using Medium as a blogging platform Although blogging is vital in improving your cryptocurrency, many businesses make the mistake of using Medium as their blogging platform. Despite that Medium is a popular online publishing platform used to share online content, the main problem with businesses using it is that Medium owns all content posted on it. Up until 2019, Medium did not allow canonicals which means that they would receive all SEO equity for the articles posted on their platform. Instead of uploading your articles on Medium, you can create a blog functionality for a website and you can promote all information, blog posts, and articles via social media.
Creating One-Page Websites Creating a one-page website can harm your website’s chances of ranking high on search engine result pages. Instead of creating a single web page that covers all the various services you offer, contact details, and an “about us page, it is crucial that you create a website with multiple web pages. The pages can be optimized for different sets of keywords which will further increase your ranking for these keywords. The best way to make your website more SEO-friendly is to create a homepage that shows the main product or service your crypto business offers. The homepage should be designed to link to new pages for each of the topics addressed on it. You should focus on long-form content for your blockchain business. You should avoid creating thin content that is less than 400 words for your web pages. Your content should be between 1,500 to 2,000 words long. You should optimize one keyword per page and one page per topic.
Not Using Keywords In Page Titles Many believe keywords are not required in the title and only the brand must be emphasized. Keywords are important in the foundation of the web. Unless your brand is a major brand like Amazon or Coca-Cola, it is essential that you indicate to Google what your brand is and what it offers. Keywords are determined by what the target audience searches for and it allows people to find a website on search engines without having to know your brand name. It is important that you use keywords in your web page’s title and headings (H1-H5). For instance, if the keywords that best describe your crypto company is “blockchain technology solution”, the appropriate title for your homepage should be: Blockchain Technology Solutions | Company Name.
Subdomain Abuse In the case where CMS is not utilized, expanding the functionality of your website such as new pages will sit on a subdomain. Placing secondary pages on a separate subdomain is not great for your SEO. Having secondary pages on a subdomain is problematic for your SEO because each time you create a subdomain the SEO value of the original domain is split. Google sees each subdomain as a separate website, so any backlink acquired will not be passed to the new subdomain. This means that these individual pages will not add up to your SEO efforts. You need to merge all pages into a single domain. This can be achieved through any CMS. CMS solutions have plugins and extensions that make it easy to utilize the expanded functionality without creating subdomains.
To improve your organic traffic and better rank in SERP, you need to concentrate on both On-site and Off-site SEO. Below are a few vital strategies that can help you improve your blockchain and crypto SEO.
Having an effective SEO strategy is the first step at optimizing your crypto business web pages. You need to keep track of the SEO results as well.
SEO metrics allow you to measure the performance and effectiveness of your SEO efforts. This allows you to make corrective changes where needed based on the data obtained.
SEO metrics provide you with the required data needed to develop new strategies or improve your existing plans. There are several metrics you can track to determine the success of your SEO strategy. But it is important to stay focused on a few important ones to start with.
You can track your website CTR directly in Google Search Console’s performance. You can also make use of Google Tag Manager to manage and deploy tracking pixels to your website. This makes it easier to track specific triggers or activities on your website.
Although many believe that bounce rate is tied to your website quality, it tells everything about the user’s experience. A better metric to determine your page or website quality is scroll depth.
As you have probably imagined, there is a lot of work involved in SEO ranking. And the truth is that the work doesn’t stop when you stop. Measuring your progress with the above-mentioned metrics will help you to determine the effectiveness of your SEO strategy.
There are a lot of tools readily available to help you keep track of your website position and get the best SEO results. You can use Google Analytics to track metrics like Organic traffic and bounce rate. Google Search Console can be used to monitor CTR.
Some other tools you can use include Moz, SEMrush, and Ahref. Moz, Ahrefs, and SEMrush tools will help you with keyword ranking and domain authority.
Performing an SEO strategy to improve your blockchain or cryptocurrency website visibility and rank high on search engine result pages is not a day job. You should make the process a marathon and not a sprint.
Your cryptocurrency SEO should be taken as an ongoing project that will not be completed. The time it would take for you to start seeing results will depend on how new your website is, how good your SEO strategy is, and your consistency in implementing it.
You should start seeing results from your SEO strategy within 4 months to a year if all things are going well. Yet, this will be influenced by your competitor and the keywords you are trying to rank for.
Implementing an SEO plan for your cryptocurrency and blockchain business will go a long way in increasing your sales and establishing you as an authority in your market. Keyword research, content publishing, and optimization amidst other SEO processes will help to improve your website ranking in SERP.
By concentrating on a good SEO strategy you are certain your website is established as an authority in the crypto niche and can contend with competitors in the same niche. Cryptocurrency SEO can be difficult to master and implement on your own for your business.
You can reach out to cryptocurrency/blockchain SEO service experts to discuss your SEO plans and goals.Having