If you’re looking to improve your SEO, it’s important to first take a look at your competition. What are they doing that’s working well?
What tactics are they using that you could emulate? In this blog post, we’ll outline how to scope out your competition and learn from their successes and failures. Keep reading to get started!
What Does It Mean to Scope Out Your Competition In SEO?
When you are starting a business, or even if you are just trying to improve your existing business, it is important to understand what your competition is doing. They may be using different marketing strategies, or they may have a better product.
As an SEO expert, one of the first things you need to do when starting work with a new client is to scope out their competition. This means finding out who their main competitors are and what they are doing to rank highly in search engines.
There are a number of ways to find this information, including using tools like Google Adwords and Moz. Once you have a list of competitors, you can start to analyze their strengths and weaknesses. This will help you to develop an SEO strategy that gives your client the best chance of ranking above their competitors.
By taking the time to scope out your competition, you can gain invaluable insights that will help you improve your own business.
How To Scope Out Your Competition In SEO?
When it comes to SEO strategy, it’s important to understand your competition. After all, they are the ones who are trying to rank for the same keywords and phrases that you are. Here are some tips on how to scope out your competition using SEO tools:
- Use a keyword research tool.
- When you choose paid keywords make sure you choose organic keywords with high search volume.
- Identify the top 10-20 ranking websites from a google search for your target keywords.
- Analyze their on-page SEO factors such as title tags, meta descriptions, header tags, etc.
- Check their backlinks using a tool like Majestic SEO or ahrefs.com
Steps For SEO Competitive Analysis
Here are some steps to take while competing against your SEO competitors:
Step 1: Find the Domination Metric for Your Competition
The first step is to find the metric that your competition is using to measure their success in the market. This metric will likely be different for each company, but it could be something like total market share, the number of customers, or even brand awareness.
Once you know what metric your competition is using, you need to find out how they are doing on that metric. This can be done by looking at their financial reports, conducting customer surveys, or even speaking to industry experts.
The next step is to determine how you can improve on the metric that your competition is using. This could involve creating a new product or service that is better than what your competition offers, improving your marketing efforts, or even reducing your prices.
Finally, you need to track your progress on the metric over time to ensure that you are making progress. This can be done by setting up a simple spreadsheet or using a more sophisticated marketing dashboard.
Step 2: Figure Out Where They’re ranking for That Keyword
Figuring out where your SEO competitor analysis is ranking for low competition keywords can be a valuable way to get an edge on them. Here are a few tips on how to do this:
- Use a keyword research tool like Google Keyword Planner, Google Search Console, or Moz Keyword Explorer to identify specific keywords that are relevant to your business.
- Enter these keywords into a search engine and take note of where your competitor sites are appearing in the results. If they’re consistently appearing in the top 3 results, they’re likely doing well for that keyword.
- Check out your competitor’s website and see if they have any blog posts or other content that ranks for the keyword you’re interested in. If so, that’s a good sign that they’re focusing on that keyword and achieving success with it.
By taking the time to figure out where your competitors are ranking for low competition keywords, you can get a leg up on them and improve your chances of ranking higher in search results.
Step 3: Review Their Backlinks and Anchor Text Links
In addition to looking at how many backlinks they have, it’s also important to take a look at the quality of those links. You can do this by reviewing their anchor text links.
Anchor text links are the words that are used to high-quality link to a website. If a website has a lot of anchor text links with the word “cheap” in them, it’s a good indication that they’re trying to game the system by buying links.
On the other hand, if a website has a lot of anchor text links with words like “best” or “top,” it’s a good indication that they have high-quality backlinks from authoritative websites.
Step 4: Look at User Reviews and Other Sources of Internal Data
Once you have a list of potential keywords, it’s time to start looking at user reviews and other sources of internal data. This will help you identify low-competition keywords that you can rank easily.
To find user reviews, simply search for your keyword on Google and look for the “Reviews” section. This will show you a list of websites where people have left reviews for products or services related to your keyword. You can also find reviews on social media sites like Facebook and Twitter. Another great source of internal data is your own website analytics.
If you have a website, you can use Google Analytics to track which keywords people are using to find your site. This will give you an idea of which keywords are most popular among your target audience.
Finally, you can also use Alexa’s Keyword Difficulty Tool to get an idea of how difficult it would be to rank for a particular keyword. Simply enter your keyword into the tool and Alexa will give you a difficulty score.
The lower the score, the easier it will be to rank for that keyword. Armed with this information, you can start to create content that targets low competition keywords and has a good chance of ranking in the search engines.
By taking the time to understand your competition, you’ll be in a much better position to rank higher than them and beat them at their own game. Have any other methods that you use to spy on your competitors? Let Guru SEO Service tell you how to scope out your competition.