More than Keyword – Analyzing Search Phrases
All online experience starts with a user or customer typing a phrase in a search engine. A search engine is a system that retrieves information based on a user’s query. Google, for example, focuses on providing the best answers and web pages to satisfy users’ queries. See our On-Page SEO Services.
On the other hand, finding the relevant keywords and opportunities and driving traffic to a website or a web page is the core of search engine optimization (SEO), and search term analysis is the heart of the process. Search phrase analysis is the in-depth evaluation of a keyword or phrase to determine its competitiveness, traffic potential, and other insights to help inform SEO and content marketing decisions.
It’s an ongoing process of looking at how people search to understand what they want and then using this information to build your site with relevant content people want to see. As an SEO agency, we will analyze the search phrases for your business and your competitors, create an SEO strategy that targets those terms, and put your website at the top of the search engine results pages (SERPs).
Relevant Terms = More Traffic
A long-term search phrase analysis aims to find the most relevant terms for your business and then create a strategy to target those words. The first step is to analyze the search volume for each keyword. It is the number one reason why 90.63% of pages on the Internet get no traffic from Google due to using the phrase that no one is typing, according to Ahrefs.
Then we’ll use other tools to research your competitors. The web is vast, and somewhere in the world, a business like yours is already ranking for specific keywords. You are missing out on a substantial portion of traffic and revenue if you do not compete with them. Analyzing your competitors can benefit your SEO strategy regarding keywords and content.
The next step is researching keyword difficulty for each of your seed phrases. This will give you an idea of how hard it will be for your website to rank for each term. Keyword difficulty measures how hard it will be to rank for a particular phrase. The higher the difficulty, the more competitive that keyword is. We will then use this information to create a list of keywords that are easy to rank for, have high demand, and have low competition. This is the backbone of your SEO strategy.
Finally, a few more factors provide insight into what is happening behind the search for your products and services. These include cost per click (CPC), which means the higher the CPC, the more expensive your ad is. But, in research terms, it gives an idea of how much value the keyword has and is a good indicator of whether or not it has a commercial or informational intent.
Use the power of Guru SEO Services search phrase analysis to find the most relevant terms for your business and create a strategy to target those keywords! Contact us today for an effective online marketing strategy.
Want these strategies applied to your site? Work with our Red Deer SEO experts to start ranking higher.
