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SEO 101 – What is SEO and Why it’s The Most Important Strategy for Startups

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SEO 101 – What is SEO and Why it's The Most Important Strategy for Startups

If you are a startup, SEO should be one of your top priorities. SEO is the practice of enhancing your website’s visibility and rating on search engine results pages. When done correctly, SEO can help your website attract more visitors, which can lead to increased revenue and profits. In this blog post, we will discuss what SEO is and why it is so important for startups.

What is SEO?

Optimizing a website for search engine traffic with the aim of increasing web traffic and improving site visibility is referred to as SEO. SEO encompasses both on-page optimization (the stuff you can control on your own website) as well as off-page optimization (building links and citations from other websites).

SEO Basics

The search engines are essentially automated answer machines. They search through billions of pieces of material and consider hundreds of different criteria in order to identify which content is most likely to answer the question you have asked.

All of this is accomplished by search engines through a process known as “crawling and indexing,” in which they locate and catalog all of the content that is available on the Internet (including web pages, PDFs, images, videos, and so on), and then through a process known as “ranking,” in which they order the content based on how well it matches the query.

What are Organic Search Results?

Organic search results are those that are gained via successful use of search engine optimization (SEO), as opposed to those that are paid for (i.e. not advertising). In the past, they were quite simple to identify because the adverts were obviously marked as such, and the remaining search results were often shown as a list of “10 blue links” below the ads. But given the way that search has evolved, how exactly can we identify organic results in the present day?

These days, the search engine result pages, also known as “SERPs,” are crammed not just with more advertisements but also with more dynamic organic results formats (also referred to as “SERP features”) than we have ever seen in the past. Some examples of features that may be found on search engine results pages are featured snippets (also known as answer boxes), People Also Ask boxes, picture carousels, and so on. There is a continuing emergence of new SERP elements, which is mostly driven by what users are looking for.

If you search for “LA weather,” for instance, instead of seeing a link to another website that could offer that prediction, you will get a weather forecast for the city of Denver straight in the search engine results page (SERP). In addition, if you search for “pizza LA,” you will be shown a “local pack” of results that includes pizzerias located in LA. Convenient, right?

It is essential to keep in mind that advertising is the primary revenue source for search engines. Their objective is to provide a more satisfactory response to the questions asked by searchers (inside SERPs), encourage repeat visits from those users, and maintain their presence on SERPs for an extended period of time.

Google has natural and organic search engine results page (SERP) components, some of which may be impacted by SEO. These include things like related questions and highlighted snippets, the latter of which is a promoted organic result that presents a response inside a box.

It is important to keep in mind that there are a lot of other search elements that, despite the fact that they do not involve paid advertising, SEO normally is unable to have an effect on them. These features frequently contain information obtained from proprietary data sources.

Why is SEO Important?

In order to ensure that your website is visible in the search engines, it is essential to practice SEO. SEO not only helps you rank higher in the SERPs but also improves click-through rates (CTRs) and organic traffic.

SEO should be a fundamental part of any startup’s marketing strategy because organic traffic has the potential to be extremely valuable. Not only does it help you get exposure for your brand, but if done correctly, SEO can help you attract high-quality leads who are actually interested in what you have to offer.

Small changes to elements of your website are an important aspect of Search Engine Optimization (SEO). These modifications, when examined individually, may appear to be modest improvements, but when combined with other optimizations, they might have a significant impact on the user experience and organic search performance of your site.

SEO is not just about building search engine-friendly websites. It’s about making your site better for people too. At its core, that’s what SEO is all about. Sure, there are some technical aspects to it, but once you get past the jargon, you’ll see that it’s really just about making your site more user-friendly and easier to navigate.

Types of SEO

On-page SEO, technical SEO, and off-page SEO are the three main forms of SEO:

On-page SEO refers to the optimizations you can make to your own website. This includes things like ensuring that your pages are properly optimized and have the right keywords in all the right places.

Technical SEO is about making sure that your website is set up in a way that makes it easy for search engine crawlers to index and crawl your site. This includes things like setting up proper redirects, using clean code and improving site speed.

Off-page SEO is about optimizing your website for signals that occur outside of your website. This includes things like link building, internal links, social media engagement, and creating high-quality content.

Conclusion

SEO is a complex and ever-changing topic, but it’s one of the most important aspects of marketing for startups. By understanding what SEO is, what SEO tools are, and how it works, you can put yourself in a better position to succeed with your startup.

If you’re not sure where to start, our SEO for startups guide will teach you the basics of SEO and help you get started on the right foot. Be sure to do keyword research and use the keyword research tool to improve your SEO efforts for improved search engine rankings for your web page.

Do you still have questions? We’ve got answers. Check out our website for more information on SEO strategy and other digital marketing-related topics.

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