If you want a fast website that ranks high, attracts visitors, and has excellent overall performance – start with SEO auditing.
At Guru SEO Services, we can perform a high-impact SEO audit to determine any and all potential weaknesses and opportunities for growth.
When you hire us, you will receive an all-in-one solution to all your SEO needs. Here’s how we can take your business to the next level with an SEO audit.
What Is SEO Auditing?
SEO auditing is the process of reviewing a business’ online assets to ensure its website is performing the best it can. An audit presents the ideal opportunity to improve a site’s search performance. It is the first step toward creating and implementing an SEO strategy that will have measurable and impactful goals.
Every SEO auditing process is different, but doing it on a regular basis is key to maintaining the overall health and quality of a website. During an audit, many potential problems will come to light, including:
- Technical SEO issues
- Structural website issues
- User experience issues
- On-page SEO issues
- Thin content and content gaps
- Competitive marketplace insights
SEO auditing has to be performed on a regular basis because both search engine algorithms and webmaster guidelines are consistently being modified. However, prioritizing audits will have a great impact on your success in search engines.
What’s more, you would be able to ensure your off-page and link-building measures are paying off. All of these elements combined will have a great impact on your return on investment (ROI).
Types of SEO Audits
SEO audits come in many different shapes, sizes, and types – all of which we can carry out for you. By knowing the types of audits there are, you can make an informed decision on what you need and streamline the entire auditing process.
SEO Content Audit
For an SEO content audit, we would look at opportunities to improve the overall quality and accuracy of your pages. Not only that, but during a content audit, we can also identify and resolve any issues that might be causing poor traffic or low ranking.
On-Page SEO Audit
During an
on-page SEO audit, we would look at the backend elements of your site and ensure that they’re optimized for search crawlers. This type of audit would entail a deep dive into your meta descriptions, meta titles, image alt texts, and more.
Off-Page SEO Audit
Within an off-page SEO audit, we’ll be examining the overall health and relationships between your links. We’ll be looking at other pages and domains that link to the pages you’re trying to improve. That may involve the quality, quantity, validity, and health of these links.
Technical SEO Audit
A technical audit is perhaps the most complex type as it involves all the behind-the-scenes elements of a site. All of the work takes place in the back end and its goal is to enable search engines to perform website
crawling and indexing. A technical SEO audit is the foundation for website health as it shows you existing issues with the website speed, page structures, crawling, indexing, and more.
Local SEO Audit
If you’re unsuccessfully trying to
rank your business in local searches, it’s probably time to do a local SEO audit. This type of audit tends to be smaller compared to others, but it will still include typical auditing elements like the ones we’ve mentioned so far. That includes checking on content, keywords, site speed, technical aspects, and much more.
The Value of SEO Auditing
Checking a website’s overall health to ensure its usability, speed, and responsiveness is crucial. Having a healthy website can impact your business and your bottom line in ways you would never expect.
What do we mean by this?
Well, when you have a website that is fast, optimized, and beautifully designed, Google will reward you for it with a higher ranking. Once you start ranking higher, you’ll gain more visibility, directly impacting your traffic. But there’s more to it.
Those not in an SEO-related field most likely won’t know the best practices, techniques, and rules to follow. So when creating their own website, they’ll often make various SEO mistakes, which get penalized by search engines.
All of that, in turn, directly leads to less traffic and lower revenue.
With that said, doing a full-scale SEO audit of a website can be quite complicated and requires the use of technical, SEO tools. That’s why it is always best left to the pros.
Does My Website Need an SEO Audit?
While it’s a good practice to conduct an SEO audit once a year, to stay competitive you have to monitor your site’s analytics and keyword rankings on a regular basis. If you’re not sure your website needs an audit, here are some signs that might be telling you that you do:
- Significant traffic loss or overall low traffic
- High bounce rate
- A lower ranking compared to competitors
- Low conversion rate
- Slow loading speed
- Broken links
- Outdated, thin, or duplicate content
- Failure to rank for long-tail keywords
If your site is experiencing any of these issues, chances are, it’s time for an SEO audit. And if you don’t know where or how to start –
call Guru SEO Services.
Our SEO Auditing Process
Identifying Link-Building Opportunities
If you’re new to link building, the best way to look at it is a vote of confidence about a page and its impact in a well-rounded SEO strategy is immeasurable. It’s an incredible tool to help boost your ranking, and through an SEO audit, we can spot the best opportunity to build site-specific internal and external links.
See how we do link building.
Identifying Structural Website Improvements
A site’s information architecture or structure has a direct impact on user experience. To ensure a boost in your visitors and the bots that crawl to determine search ranking, your structure needs to be solid. It should be logical, clear, and well-organized, and go hand-in-hand with a strong URL structure.
By having an SEO audit carried out by professionals, we can ensure that your URL structure relates well to the site hierarchy and adheres to clear and simple naming conventions. We will also list all of your main pages in a way that users can easily find what they need, improving the general user experience.
Identifying and Correcting Thin & Duplicate Content
In today’s digital world, thin content and duplicates simply aren’t going to cut it. Filling your pages with this type of content can result in penalties by Google and have a negative impact on your site.
At Guru SEO Services, we can not only identify and report on thin and duplicate content, but we can also fix it. With our
content development services, we can ensure that all your content is well-researched, optimized, and relevant.
Keyword Analysis and Optimization
Keyword research, analysis, and optimization can be a big challenge, but it’s one worth doing. During your SEO audit, we can optimize for both target and ancillary keywords to help your content show up in organic search.
Optimizing Meta Tags
Our audit will also uncover whether your meta tags are optimized, which are great factors for Google’s ranking algorithm. Meta tags, consisting of a meta title and meta description help both users and search engines determine the content of your page, serving in a way as a promotion for it.
Running Page Speed Analytics
Page speed is a considerable ranking factor for Google’s search results, which the engine rewards with a strong organic ranking. It’s also a big factor in user experience and with our audit, we can uncover what your site’s speed is. Once we have that information, we can begin working on measures to improve it even further.
Scanning for Site Errors
404 errors are pretty common and are typically caused by broken links and images within a site. While Google won’t penalize you for 404 errors, they can still cause fractures within your internal linking structure.
Also, these errors make it difficult for users on your site who are trying to navigate from one page to the next. During our audit, we will scan for them, report them, and fix them to ensure a better user experience and site health.
What to Expect During and Following an SEO Audit
An SEO auditing process is a pretty extensive one and can take a few weeks to complete. During this time, we will analyze and uncover all SEO opportunities and weaknesses on your website. Some fixes will be easier to implement and serve as instant boosts to your visibility, while others might take time.
Once the audit has been completed, you will receive an exhaustive report, detailing everything we’ve found. We will also provide you with our expert recommendations on how to tackle the challenges and issues on your site.
Of course, the Guru SEO team will work with you to accomplish your optimization in the shortest, most efficient way.
Why Choose Guru SEO Services for Your SEO Audit
We perform a complete analysis of your on-page SEO and examine all factors that impact your site’s performance and health. Here’s how we can help your business.
We Know What Works
Data analysis is at the heart of everything we do. By conducting an in-depth SEO audit, we can identify and define points for improvement. We do so in a way that guarantees your site has increased visibility at an organic level, positioning it at the top of search results.
We Detect What’s Holding You Back
By analyzing the technical aspects and elements of your site, we can identify the issues holding it back. Once we have that information, we can create a strategy to improve your SEO positioning.
We Prioritize User Experience
We put the user experience at the forefront of our SEO strategy. By doing so, we can improve conversion rates, ranking, and SEO. We do that by analyzing click depth, semantic relevance, brand authority, the loading speed for various devices, as well as the click-through rate.
