Up until now, it was all about your camera and a good eye to capture a moment in time. It was enough. However, similar to when you are caught off guard, you see something, and by the time you get the camera ready, the moment has passed forever. Trying to make a website visible on the Internet is the same. Yes, there is SEO for photographers.
Whether you are trying to get attention or sell your work, the same rule applies – SEO in big letters. Unfortunately, nowadays, a photographer has to familiarize themselves with search engines. Instead of paying for the ad, all you need is an SEO strategy. Finding out what people are searching for on the Web and then publishing optimized material on that topic is the secret to ranking at the top of Google.
Start Uploading Optimized Content – SEO for Photographers
The whole story about SEO starts with content, and it is like a narrative for what you do and how you do it. Unfortunately, not everyone has a knack for writing, but simple steps can improve it over time.
WRITE THE CONTENT THAT MATTERS
Often people write for the sake of having content. The truth is that you need content that is relevant to your work, like topics about photography and cameras. People are looking for specific things, and finding the right one, means a good subject. More precisely, what they type in the search engines. For example, “analog photography grain.” You found the topic, and now you need keywords around it. There are numerous keyword tools online, and you need the ones with higher volume.
ENHANCE THE CONTENT WITH KEYWORDS
SEO for Photographers means optimizing the content so that search engines can make sense of what the website or page is all about. It is like the text on the page is a photo, and the keywords are colour enhancements. The basic rule is to repeat your keyword in the title, first 100 words of the text, and sprinkle it now and then.
For example, use keywords and their synonyms or related phrases throughout the content. Yoast SEO has an online version of the tool that tells you if you overstuff your content with keywords. However, try to write content that interests people, and since you are making content as a professional, write from personal experience.
OPTIMIZE THE PHOTOS CORRECTLY
Photography is the powerful tool you have on the website, and it shouldn’t be uploaded using the default image filename. Instead, just as you enhance the picture, you have to improve its name and metadata. Similarly, you should optimize the photo for keywords in the same manner as a text. However, it doesn’t mean typing thousands of the exact words and variations.
- Google collects information about the image and its topic from the page content, including captions and image titles.
- The filename gives Google information about what is on the image.
- Alt text, the language on a page that describes an image, increases visibility for visually impaired persons. But, Google uses the alt text to determine the subject matter alongside the text on the page.
MONITOR THE PAGES FOR STRUCTURE AND SPEED
Writing is just as creative as capturing a moment in time. However, some technical aspects of SEO are not so appealing—starting with the structure of each page that has to have different sizes of headlines (H1, H2, H3). Similarly, the entire website has to have a map for Google bots. Finally, make sure your site is mobile-friendly and that each page loads in under two seconds.
Keeping it Simple – Having User’s Experience in Mind while Optimizing Photography Website
There is no magic recipe in SEO for Photographers to make your website instantaneously successful. However, you can pay attention to clients’ needs. Putting yourself in the shoes of the people that are likely to search for your content will give you a new perspective. That means enhancing the usability of your site and providing a unique experience. Why? Imagine your website as a physical store, and the user is in front of it. What would they see, and how can you awaken emotion in them? You must have had a moment while shopping when your experience was so good you were excited to go back there every time. It is the same with users online. They seek knowledge, entertainment, and great experience.