How to Find Trending SEO Keywords: 10 Methods, Tools, and Sites to Know
How to find trending SEO keywords and where should you be looking? Are there any SEO tools or platforms that can make finding relevant keywords easier?
If you have questions – Guru SEO has the answers!
Today, we’re going to help you learn how to find trending SEO keywords, best practices to use, and the most popular tools on the market right now. Without further ado, let’s jump into it.
The Importance of Trending Keywords for SEO
Before we go onto how to find trending SEO keywords, we thought it best to first break down their importance. After all, why are so many markets and SEO experts even looking for these elusive keywords?
Trending keywords are an essential part of any solid SEO strategy. The best way to think about these keywords is as magnets as they work incredibly well when it comes to attracting new visitors and potential customers to the site.
Once they draw new people in, the authority and ranking of your website start going up, giving your business more authority and recognition within your industry. What’s more, when you work trending SEO keywords into your strategy, you will also create content diversity. That in turn allows you to have more topic clusters.
Another benefit of learning how to find trending SEO keywords is that it will inspire new social media posts. When done right, the keywords can help your audiences learn about emerging trends in your brand. That will help you stay relevant, reliable, and helpful, improving your standing in your community.
Having the right SEO keywords will also improve your chances of getting more backlinks. Creating informative content with trending keywords will boost your chances of your content being picked up by other websites.
But potentially one of the biggest benefits of learning how to find trending keywords for SEO is their low competitiveness. If you want your keywords to have high volume but low competition – trending keywords are for you.
The last benefit we want to mention is the importance of trending keywords for new websites. They can help put new websites on the map and increase their page rankings on search engines.
How to Find Trending SEO Keywords in a Few Easy Steps
Now that we’ve established why you should start using trending SEO keywords in your strategy, let’s take a closer look at the tools to help you do it.
#1 Google Trends
When it comes to learning how to find keywords for SEO, there’s little that beats Google Trends. With Google Trends, you can search any keyword you have and see the volume it has been receiving since 2004.
But the best part? Google Trends is a free tool, which means you can look up anything you want, as many times as you need, for absolutely no charge.
The tool also allows you to adjust the analysis date range for the previous 12 months, month by month, week by week, and even on an hourly basis. What’s more, with Google Trends, you can adjust your searches to be country-specific. You can even see what’s trending right now, the amount of searches it’s getting, and much more.
#2 Google Keyword Planner
Another part of the Google Analytics toolbox is the Google Keyword Planner. The Google Keyword Planner is another free tool brought to us by the biggest search engine in the world and it’s one that can help you figure out the right keywords to use in your content.
One of the first uses for the Google Keyword Planner was to help marketers find good terms to use in their Google Adword campaigns. However, it’s massively expanded since and is now a great tool for finding trending keywords.
The tool allows you to search for any words or phrases related to your services or products. It will then give you key metrics you can only typically find in paid keyword research tools.
Some of the metrics you can uncover with the Google Keyword Planner include:
- Monthly search volume
- Changes in searches over time
- Cost per click (CPC)
- Competition level
It’s also an excellent tool when it comes to finding competitors’ keywords. With Google Planner, you can analyze both individual web pages and entire domains to see the keywords your competitors are using to rank in search engine results.
#3 Google Autocomplete
The last tool from the Google Analytics package that can help with trending SEO keyword research is Google Autocomplete. If you want to understand what your audiences are searching for and how they’re phrasing it, the Autocomplete feature is very helpful.
As you start typing to form a word or keyword into the search engine, Google will use a predictive search algorithm to help you complete it. With the Autocomplete feature, you can quickly uncover the topics and the questions your audiences are asking. Then, using a solid content marketing strategy, you can answer those questions.
One thing to keep in mind when using the Autocomplete feature is that you’re not always going to see the same common queries. Trends and topics change over time, and the algorithm tries to keep up with them.
#4 Exploding Topics
Exploding Topics is another free tool that provides keyword research and real-time search. The tool will analyze millions of Google searches, mentions, and conversations across the World Wide Web.
Then, it will use that analysis to identify products, industries, and categories that you can target with content that is SEO-optimized. By doing so, you can stay one step ahead of the curve and your competitors.
#5 Ubersuggest
Ubersuggest is another helpful tool, but one that comes as a free and paid version. Depending on the size of your project and the frequency with which you’re looking for trending keywords, you might need to opt for the paid version.
Ubersuggest is an excellent tool for finding trending SEO keywords in your niche. You can also look up the monthly search volumes, CPC, and other important competition data.
#6 Answer the Public
If you want raw and instant search insights, Answer the Public might be the tool for you. It allows you to perform three keyword searches for free per day or you can upgrade to the pro plan. With the pro plan, you can do unlimited searches and look up many relevant metrics.
Another aspect of SEO Answer the Public can help you with is refining your keyword strategy for both short and long-tail keywords and phrases. That way, you can see the most common questions the audience is asking and help them find the answers.
#7 Reddit or X
While Reddit or X aren’t exactly SEO tools, they should be part of your digital marketing strategy. Browsing these two social media platforms, as well as many others, can really help you put a finger on what your audiences are looking for.
Both Reddit and X are community-oriented platforms, which means that, with a bit of digging, you can see what your audiences are talking about. When learning how to find trending SEO keywords, browsing social media for topics is not a step you want to miss.
#8 Paying Attention to Current Events and Trending Topics
While paying attention to current events sounds like a no-brainer when looking for trending SEO keywords, it’s one that many marketers are missing out on. News and pop culture drive incredible amounts of traffic and Google searches.
By consistently keeping up with news and topics from your industry and ones close to you, you can divert a lot of that traffic toward your site. Also, it’s important to look at these topics and trends from a few different platforms and sources.
#9 SparkToro Trending
SparkToro markets itself as The Front Page of the Web Marketing World and allows you to pull the most relevant stories by month. If you’re struggling not only with learning how to find trending SEO keywords but about who your audience is and where they are, SparkToro might be the solution.
The tool allows you to get crucial information about any online audience, separated into behaviours, demographics, and text data. There is a free version of the tool, which allows for 20 searches per month, as well as three paid plans.
#10 Feedly
Once you know where your audience is and where they like to consume content, Feedly can help you aggregate the top stories in one place. It’s an incredibly powerful tool when it comes to identifying trending topics and staying up to date in your industry.
Final Thoughts on How to Find Trending SEO Keywords
Figuring out how to find trending SEO keywords and ones right for your industry and audience is no simple feat. So if you need help with keyword mapping or planning, content marketing, or anything SEO – give us a call!
At Guru SEO, we have years of experience finding the best and most relevant keywords that are sure to bring in more audiences and improve your ranking.
Call us or schedule your free marketing assessment today to see the best results!
